Green Mountain Coffee Roasters' shares have surged, but its single-cup brewing dominance may be threatened if Starbucks goes after the same business
By
Leslie Patton and
Michael Tsang
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So you think Starbucks (SBUX) is expensive? Green Mountain Coffee Roasters (GMCR) has been growing so fast that Starbucks or any other company looking to scoop it up would pay the highest valuation in the U.S. The shares traded at 295
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